In the Internet marketing world, there is a culture that is different from anywhere else. The Internet is about information, and the industry of marketing on the Internet is constantly flooded with information on the latest Internet marketing strategies. Some of the advice on the web on how to market online is completely bogus, and much of it has some merit. One thing that is a constant is the changing strategies. Google makes algorithm changes at a pace of more than one per day. Most of those do not greatly impact strategies, but there is no question that some do. In fact, there is usually between five to ten changes a year that will impact what Internet marketers would consider best practice.
Finding the Best Sources of Information
With so many sources of information about how to market on the Internet, it can be hard to know which source to trust. One way to figure it out is to see how many comments they are getting on their blog posts, how many followers they have on their Twitter, etc. Another way to check out a particular source is to look at their backlink portfolio and find out who is linking to them. If you see some large names that you know you can trust, then that may be a good sign that the source is reputable and a good one to follow.
Be Involved in Forums
One of the best ways to stay up to date on the latest with marketing strategies for the Internet is to be involved in some of the leading industry forums. On a forum, you can ask questions, see replies to other people’s questions, and learn many small details about Internet marketing. Forums also lend themselves to being great for keeping it real. If anyone tries to give information that is not sound, other members in the forum will call that person out and the statements they have made. This makes it easy to tell the real Internet marketing strategies from the bad advice in the forums. It is also a way to find answers for new strategies as things change.